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Amy Houck
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WHRO Education Partners with Bright by Text to Deliver Developmental Games and Tips Directly to Parents for Free

WHRO Education has teamed up with Bright by Text, a national parent texting program, to put expert tips, games and child development information directly into the hands of parents and caregivers, with content focused on pre-birth through age eight.

According to the Harvard Center on the Developing Child, in the early years a child’s brain is developing at a faster rate than it will at any other point in their life. The interactions that a child has with adult caregivers at this stage sets the foundation upon which all later learning, behavior, and health depends. “Adult caregiver interactions in the early years of life are so critical for child development,” said Bright by Three President and CEO Jean McSpadden. “We want parents to have the best research-based information right at their fingertips.”

“Bright by Text helps parents and caregivers make the most out of these interactions by illustrating fun and easy activities, providing positive parenting tips and resources, tips for aiding a child’s physical development, and through trusted and valued content from PBS and WHRO Public Media,” said WHRO Public Media President and CEO Bert Schmidt. “The program is proven to build nurturing caregiver-child relationships, and positively impact a child’s healthy development and school readiness.”

In addition to expert content, Bright by Text includes messages about events and resources specific to the community, like free museum days, health clinics, and preschool open enrollment periods.

To sign up, parents and caregivers with children under 5 can text the word WHRO to 274448*. They will receive 3 to 5 text messages per week, and each message includes a link to a landing page with more detail, short modeling videos, and links to related resources.

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About WHRO Public Media: Since its founding in 1961 to support education, WHRO Public Media has employed creativity and technology to serve the residents of Eastern Virginia in its mission to educate, inform and entertain viewers and listeners of WHRO’s four public television and six public radio stations. Owned by 21 southeastern Virginia school divisions, WHRO Public Media also delivers online educational and new media services to 286,000 students and 25,000 educators per month. To learn more, visit www.whro.org.