President and Chief Executive Officer
Bert Schmidt is passionate about the dual roles public media plays: in education and in broadcasting. He began his career in public media as Executive Vice President and Chief Financial Officer of WCNY in his hometown of Syracuse, New York. He served as President and General Manager of WVPT in Harrisonburg, Virginia for five years before being tapped to join WHRO as its President and Chief Executive Officer in May of 2007.
He’s been instrumental in the development of education content, particularly in the online platform, as well as a vibrant digital distribution for educational content that is now available to every student in the Commonwealth of Virginia.
Throughout his career, he’s been a strong proponent of local programming that serves the community; he developed and served as executive producer of eleven local television productions during his tenure at WVPT, and three local television programs and one local radio program at WHRO.
Under his leadership, WHRO has continued to be recognized as a leader in the field of educational telecommunications. The station has been the recipient of several national grants from the Corporation for Public Broadcasting, and is currently one of a handful of public media affiliates working under the American Graduate umbrella, an initiative focusing on the national dropout crisis.
Bert has been honored by the Virginia Association of Broadcasters; he has a Telly Award, the Public Broadcasting Management Association’s Award of Excellence and the Virginia Farm Bureau’s Journalism Award to his credit.
Bert currently serves on the board of the National Educational Telecommunications Association and is a past chair of the Public Broadcasting Management Association. He is also the past chairman of the Virginia Association of Public Television Stations.
He holds a BS in accounting and finance from Alfred University, and a law degree and MBA from Syracuse University.
He is currently a member of the Board of Directors of the Greater Norfolk Council, Smart Beginnings South Hampton Roads, Future of Hampton Roads, the Hampton Roads Center for Civic Engagement and the Virginia Arts Festival. He also serves on Norfolk Forum Board.
Bert is the father of two children: daughter Jillian, 16, and son Bertel, 13. He is married to Missy Schmidt, Director of Marketing for xTuple, an open source business management software company.
Chief Financial Officer
Tom Morehouse is WHRO’s Chief Financial Officer (CFO), overseeing the day-to-day activities of the financial affairs of the organization, and playing a major role in strategic planning and the development of the annual plan of work and budget. He’s a longtime WHRO volunteer and supporter who came to the station in August 2010 after a career that included serving as Executive Director of Virginia College Access Network; Senior Vice President of Nelnet, Associate Vice President for Financial Services for Thomas Nelson Community College and a Finance Corps officer in the U.S Army, including service in the first Gulf War. Tom holds a BA in Economics from Virginia Military Institute and a Masters in Business Administration from Syracuse University. He is a 1999 graduate of the Leadership Institute of the Virginia Peninsula.
Tom’s interests in education include serving as the Treasurer and Board Member of the Virginia College Access Network, and as a long term board member and past President of the Virginia Association of Student Financial Aid Administrators. Tom also currently serves on the Board of the Hampton Newport News Community Services Board. Tom has also served as a volunteer instructor in emergency communications for the Hampton Newport News Community Services Board.
Tom lives in the Olde Wythe section of Hampton with his wife Sallie Marchello, the University Registrar for the College of William and Mary, and their black lab, Daphne and cat Apollo. His interests include spending time with friends and family, sailing, amateur radio and Washington Nationals, VMI and Peninsula Pilots Baseball.
Chief Development Officer
Phil Perdue joined the staff of WHRO in October 2013, to head the station’s extensive development efforts, including all forms of general fundraising, as well as major and planned giving. He is a graduate of Indiana University, and holds a Masters in Business Administration from Virginia Commonwealth University.
He came to WHRO from Bon Secours Hampton Roads Foundations, where he served as Senior Development Officer, with responsibility for fundraising, strategic planning, organization and staff management, recruiting and motivating volunteer leadership. From 2004 to 2010, Phil served first as Associate and later as Interim Vice President for College Advancement at Virginia Wesleyan College.
He has served on the Boards of – and as moderator, presenter and panel member – for a variety of organizations, including the Hampton Roads Gift Planning Council, the Virginia Fund Raising Institute, the Association of Fundraising Professionals (AFP) and several others. He is a former President of the Hampton Roads Chapter of AFP.
Chief Operations Officer
Doug Weiss joined the staff of WHRO in 2011 as Chief Operations Officer. He previously served as Director of Interactive Media for Davis & Company, a Hampton Roads and Washington, DC based advertising agency, and VP of Web Development at Dominion Enterprises, a division of Landmark Communications.
Doug’s media experience extends more than 25 years as an award winning producer, and as CEO of three successful production/post production companies in New York, Pittsburgh, PA and Washington, DC. As a principal of A&R films in Miami, FL, Doug produced television commercials for national and regional accounts gathering four national CLIO awards for national automotive, retail and financial services campaigns.
At Capitol Video Communications and Groupe Andre Perry where he served as President, Doug played an instrumental role in the launch of several well known cable channels including Discovery Networks, National Geographic Television, Black Entertainment Television, and USA Today TV.
In addition, Doug served for more than a dozen years as Senior Vice President for System and Station Development with the Corporation for Public Broadcasting, where he was responsible for pioneering initiatives in online education, multi-media and digital broadcasting on behalf of public television stations in the US and its territories.
Vice President of Education
Brian Callahan is Vice President of Education at WHRO-TV in Norfolk, Virginia. Originally from the “Industrial Midwest” -Cleveland, Detroit and Chicago - Brian is a former classroom teacher with more than 23 years experience utilizing technology in education from primary through post-secondary settings. He has made hundreds of presentations nationwide on educational technology issues and innovations and currently makes his home in Virginia Beach.
In his current role, Brian is responsible for a variety of state and regional educational technology products and services, most notably Virginia’s PBS TeacherLine - a statewide online teacher training program featuring more than 150 research-based courses at every grade level in most every subject; the Virtual Virginia Advanced Placement School operations center, serving more than 3,500 students annually across the Commonwealth with dozens of AP and world language courses; the Hampton Roads Virtual Learning Center, providing online core courses to 18 school divisions in southeastern Virginia; and Virginia’s Community of Anytime Knowledge, a statewide, non-commercial, online professional development service.
Brian attended Grove City College and Kent State University and holds Bachelor of Business Administration and Master of Education degrees.
Vice President of Content
Heather Mazzoni came to WHRO in 1998 as an audience and member services representative, and within six months had been promoted to traffic specialist/programming assistant for the radio department, providing service to WHRO 90.3 and WHRV 89.5FM. In 2001, was promoted to Director of Radio Operations and in 2007, to Director of Programming for WHRV 89.5FM. Currently she serves as Content Officer for broadcast services, overseeing the day to day operations of Television and Radio Programming, Radio Operations, Children’s Services, Production, Underwriting, and Traffic.
Prior to joining WHRO, Heather worked at US Airways Express in customer service and flight operations, although her favorite job was working at McDonald Garden Center where she earned the Virginia Certified Horticulturist certification, a standard of industry excellence.
Heather holds a Bachelor of Science degree in Business Administration/Management from Christopher Newport University; and in addition, she attended Thomas Nelson Community College where she majored in Fine Arts. Heather is also a graduate of the Dale Carnegie Management program and the Bank of America Neighborhood Builders Leadership program.
Heather lives in Norfolk with her husband Matt, sons Julian and Brett, and two faithful canine companions. Her interests include cooking, pottery, organic gardening, art, music and enjoying friends.
Engineering & Information Technology Officer
Chris is the Engineering and Information Technology Officer for WHRO, overseeing the Engineering, Information Technology, Master Control and Facilities departments. After completing College in 1989, Chris joined the WHRO team and worked as a broadcast engineer for 5 years before pursuing an engineering and management career in the Wireless Telecommunication Industry.
Prior to returning to WHRO in 2003, he was Director of Systems Integration with CAI Wireless Systems of Albany New York. After CAI’s acquisition by WorldCom in 1999, Chris held the position of Regional Director for Systems Engineering and Integration at WorldCom Broadband Solutions until 2003.
Chris holds advanced degrees in Electrical Engineering and Business Administration. He was the Chairman of Chapter 54 of the Society of Broadcast Engineers for 3 years and is the current membership Chairman for Local SBE Chapter 54. Chris is also a member of various electrical and Information Technology societies and has 24 years of experience in broadcast and telecommunications engineering and management.
Chris lives in the Historic Ghent section of Norfolk with his wife Lizz, daughter Casey and dog Shadow. His interests include home renovation, tennis, biking and relaxing with friends and family.